Election Year Considerations for Nonprofits: Navigating Challenges and Opportunities
As we enter the final stretch of one of the most contentious elections in history, nonprofits face unique challenges and opportunities, not only with potential policy shifts but also the climate around the election itself. Despite uncertainties, nonprofit organizations want to remain true to their mission despite the shifting political landscape. That may be easier said than done with so much hanging in the balance.
Elections are like any other change management scenario, and having a plan can help your organization weather political changes. This guide offers eight key considerations to help your nonprofit thrive during this dynamic time and ensure you maintain impact and integrity regardless of election outcomes.
1. Address Donor Fatigue
In an uncertain economy with persistent inflation, donors may feel stretched thin. Political fundraising and hurricane relief efforts can further limit available funds, especially in swing states where supporters are bombarded with campaign messages and donation requests. Some foundations may shift their focus from policy advocacy to supporting direct service delivery, which could impact social justice and advocacy groups.
To overcome donor fatigue, focus on your organization’s unique value and impact and how your work transcends political cycles. Offer flexible giving options like monthly contributions and “round up” programs. You may also want to implement more restricted giving or donor-designation options that allow contributors to designate their gifts for specific programs. With the Great Wealth Transfer in progress, consider making legacy giving a priority.
2. Cut Through Communication Clutter
Information overload during an election season can feel overwhelming, with social and traditional media channels buzzing with election-related content. To ensure your message gets through and resonates, consider shifting to more direct communication channels like email and SMS text messaging to avoid getting buried by election news and algorithms. Lean into storytelling to illustrate your impact by showcasing how your programs drive measurable, meaningful outcomes.
3. Prepare for Shifting Government Grant Priorities
A new administration could mean changes in budget allocations, so it is crucial to stay informed and adaptable. Know where candidates stand on issues relevant to your mission and develop contingency plans for various electoral outcomes. Diversify your funding sources to reduce dependencies on single or concentrated streams and be prepared to pivot programs as needed.
4. Monitor Potential Tax Policy Changes
Tax incentives can influence charitable giving, so you will want to stay informed about potential changes. Keep an eye on proposed adjustments to charitable deduction policies while also educating donors about the tax benefits of giving to your organization. Again, contingency planning is key: be prepared to adapt fundraising strategies if tax incentives shift.
5. Stay Compliant with Changing Regulations
Elections can accelerate changes in the regulatory landscape. Prioritize compliance by monitoring potential changes in reporting requirements and governance standards. Allocate resources for compliance training and implementation as needed. Consider joining sector advocacy groups to stay informed, build public awareness, and have a larger voice in policy discussions.
6. Know the ‘Dos and Don’ts’ of Political Activity
Candidate policies and platforms can have a direct impact on nonprofit work. It is critical to know your boundaries to be effective without running afoul of legal limitations. Train staff on permitted activities, such as voter registration and educational outreach, and educate the public and candidates on issues relevant to your mission. Endorsing or opposing specific candidates is not permitted, nor is working to directly affect a ballot outcome. Ensure staff separate personal political views from organizational stances. Refer to the IRS Election Year Fact Sheet for specific guidance.
7. Create a Supportive Organizational Culture
Elections can have a direct personal impact on individuals, and they can be quite stressful for staff and volunteers. Create a supportive culture that prioritizes well-being by offering mental health support and resources and encouraging work-life balance and self-care practices. Create safe spaces for discussion and support groups, and consider implementing employee assistance programs on wellness, resilience, and conflict resolution during turbulent times. Allow for mental health days if possible and encourage news and social media breaks. Finally, allow your staff time to cast their vote.
8. Maintain Relevance Regardless of Outcomes
While your mission may align more closely with certain candidates or ballot measures, it is crucial to maintain relevance regardless of election results. The need for your work will continue long after election day. To reinforce longevity, focus on your core mission and values rather than specific candidates, and emphasize how your nonprofit’s work benefits communities regardless of political affiliation. Develop relationships across the political spectrum so that you can quickly adapt your advocacy strategies to new political realities.
Navigating an election year as a nonprofit requires careful planning, adaptability, and a steadfast commitment to your mission. By recognizing and addressing donor fatigue, refining communication strategies, preparing for potential policy shifts, and nurturing your team, your organization can emerge from the election cycle stronger and more impactful than ever. Stay focused on your mission so that you can continue to make a difference no matter who takes office.
